Official Welcome [video]

• Nancy Hahn Bono, Sr. Director, Global Development, Visit Orlando

Creating Coopertition and Connections!
Introduction to ONE Travel Conference and Partnership Opportunities

• Rosemary McCormick, President, Shop America Alliance
• Sheila Armstrong, Executive Director, U.S. Cultural & Heritage Tourism Marketing Council
• Jo Ann Haden-Miller, Director, Atlanta CVB, board member Cultural & Heritage Tourism Alliance

US International Arrivals Update

• Julie Heizer, Acting Director, US Department of Commerce/OTTI

Rich International Markets – Delivering Affluent Chinese and Australian Shoppers to Your Doors

• Todd Parker, Managing Director – Parker Travel Collection – Australia

World View: New strategies to attract more international visitors

• Lauren Volcheff, VP Marketing, Tourico
• Tom Meier, Senior VP, Mark International
• Nick Wayland, CEO and Founder, TravMedia
• Stephen Fine, Founder & Director of Business Development, CrossBorderShopping.ca
• Brett Asbury, VP Operations and Business Development, Gray Line Worldwide
• Todd Parker, Managing Director, Parker Travel Collection

Moderator: Rosemary McCormick, President, Shop America Alliance.

Visit Orlando/VISIT FLORIDA Luncheon
CEO Panel discusses new Brand USA developments, Shopping & Cultural Travel and more in a lively and informative format.

• Roger Dow, CEO, US Travel Association
• Gary Sain, CEO, Visit Orlando
• Chris Thompson, CEO, VISIT FLORIDA
• Hilton: Floridian JK

2 concurrent Break out sessions

• The Perfect Storm – Leveraging Partnerships in the Digital Age
  How leveraging your partners can increase your visibility and drive more leads. Belize Tourism Board Case Study demonstrates how to organize and bring partners together in the online space and the potential impacts of organizing in the digital space. Learn how they innovatively utilize social media to drive lead generation.
  • Brett Barash, Vice President Digital, Edelman

Moderator: Jo Ann Haden-Miller, Atlanta CVB. Waldorf: Grand Ballroom I.  

• US Travel Association/Shop America Alliance task force meeting on Shopping Tourism
  • Special Guest Geoff Freeman, Sr. VP, US Travel Association. Waldorf: Broadway/Carnegie (by invitation)

2 concurrent Break out sessions

• Cultural & Heritage Coopertition Success
  Hear how these leaders in marketing cultural and heritage tourism are implementing partnerships and collaboration to expand their marketing to this lucrative travel segment. These case studies will inspire you to be more innovative in finding ways to do more with limited budgets and staff. Waldorf: Grand Ballroom I.
  • Virginia Haley, President, Sarasota CVB
  • Joseph Cooper, Director of Tourism Development, Houston First Corporation
  • Autumn Ames, Executive Director, Arts and Cultural Alliance of Central Florida

Moderator: Sheila Armstrong, Executive Director, US Cultural & Heritage Tourism Marketing Council.

• Value and New Luxury – Outlet Marketing Success
  Outlet development is HOT and competition for success always includes tourism marketing. Trends and opportunities discussion with industry leaders. Waldorf: Broadway/Carnegie
  • Lisa Wagner, Partner, EWB and Director, Outlet Marketing Alliance
  • Linda Humphers, Editor in Chief, Value Retail News
  • Gina Slechta, VP Marketing, Horizon Group Properties
  • Ann Ackerman, VP/Director of Marketing, AWE Talisman

Moderator: Peggy Ziglin, Regional Director/Outlets of Colorado, Craig Realty Group.

2 concurrent Break out sessions

• Special Events Promote Cultural & Shopping Tourism
  Learn from top DMOs and Shopping Centers how a special event strategy works to drive tourism. Waldorf: Broadway/Carnegie.
  • Art Jimenez, Sr. Director of Leisure Sales, Las Vegas CVA
  • Doug Killian, Tourism Director, Mall of America
  • Misti Kerns, President/CEO, Santa Monica CVB
  • Werner Escher, Executive Director of Domestic and International Markets, South Coast Plaza

Moderator: Rosemary McCormick, President, Shop America Alliance.

• If You Feed Them, They Will Come! Culinary Tourism Trends
  Leading culinary marketing experts share their views on marketing to visitors. Learn their top how-to recommendations, their perspective on today's culinary trends that appeal to visitors and their strategies to build business by collaboration and partnership. Waldorf: Grand Ballroom I.
  • June Fallo, Director of Sales, The Court of the Two Sisters Restaurant, New Orleans
  • Maryann Ferenc, President and COO, Mise en Place, Tampa
  • Scott Joseph, Scott Joseph's Orlando Restaurant Guide

Moderator: Sharon Adams, Chief Communications Officer, Houston First Corporation.

Harnessing Social Media into Measurable ROI
Turning Facebook and Twitter Fans into a Massive Sales Force.

• Laura Mandala, Mandala Research
• Barry Biggar, Visit Fairfax VA
• Kieron Keady, Director of Sales & Marketing, TravelMole Media Group.

Great Online Tourism Gadgets
Cutting edge online and social media guru presents take-away tools you can use now to expand your tourism business. Waldorf: Grand Ballroom I

• Susan Sweeney, SusanSweeney.com.

Creative Branding with Applied Storytelling
Big ideas from one of the leaders in branding innovation for destinations, cultural institutions and retail centers. Waldorf: Grand Ballroom I

• Eric La Brecque, Principal, Applied Storytelling.

American Express Luncheon: The New Luxury Consumer
New data and perspectives on the shopping, travel and cultural preferences of today's value sensitive savvy consumer. Hilton: Floridian JK

• Beverly Anderson, Vice President, American Express Business Insights